COMMENTSSHARE YOUR THOUGHTS See More Videos RELATED TAGSNews Where does this leave Ducati? At the starting line of what’s sure to be a very long race. Buy It! Princess Diana’s humble little 1981 Ford Escort is up for auction An engagement gift from Prince Charles, the car is being sold by a Princess Di “superfan” ‹ Previous Next › The Rolls-Royce Boat Tail may be the most expensive new car ever PlayThe Rolls-Royce Boat Tail may be the most expensive new car everPlay3 common new car problems (and how to prevent them) | Maintenance Advice | Driving.caPlayFinal 5 Minivan Contenders | Driving.caPlay2021 Volvo XC90 Recharge | Ministry of Interior Affairs | Driving.caPlayThe 2022 Ford F-150 Lightning is a new take on Canada’s fave truck | Driving.caPlayBuying a used Toyota Tundra? Check these 5 things first | Used Truck Advice | Driving.caPlayCanada’s most efficient trucks in 2021 | Driving.caPlay3 ways to make night driving safer and more comfortable | Advice | Driving.caPlayDriving into the Future: Sustainability and Innovation in tomorrow’s cars | Driving.ca virtual panelPlayThese spy shots get us an early glimpse of some future models | Driving.ca Trending Videos We encourage all readers to share their views on our articles using Facebook commenting Visit our FAQ page for more information. Trending in Canada advertisement You’d like more details, no doubt, as would we, but that’s all we have to go on for the moment. It’s far from a product launch, but it’s a sure sign we’re on the verge of seeing many more gasoline bike brands enter the electric fray.For Ducati, going electric might be a lot more about holding on to its stellar reputation as a builder of no-compromise racing machines, and their street-legal equivalents, than it is about going green. After all, the company was forced to look on as upstart electric bike builder Lightning claimed the title of fastest production motorcycle in 2014, with its mind-meltingly fast LS-218.It wasn’t long before Kawasaki’s H2 bested the Lightning, but Kawasaki had to use every trick in the book, including a supercharger, to do it. We imagine Ducati has been watching all of this and taking careful note. RELATED Feature Story Motor Mouth: Harley-Davidson is going electric – and adventure touring, too by David Booth | July 30, 2018 We hope it has also been taking note of prices, too. Harley-Davidson is asking north of $36,000 for its 2019 LiveWire, which has drawncriticism from several corners. But Lightning has just announced a new model—the “Lightning Strike,” which will be capable of a 240-km range, with a 240 km/h top speed.The clincher? It’s reportedly going to start at just over $17,000, which means it’s going to be neck-and-neck with California’s Zero Motorcycles. Created with Raphaël 2.1.2Created with Raphaël 2.1.2 The Ducati Zero electric concept Handout / Ducati Some might say electric motorcycles stopped being a side-show hobby the moment Harley-Davidson announced it would produce one. And while that may feel accurate from a North American perspective, to the rest of the motorcycling world, the electric age likely began on January 11.That’s when Ducati boss Claudio Domenicali let it be known the fabled Italian brand would soon begin selling electric bikes.“The future is electric, we’re not far from starting series production,” he said at a MotoStudent event in Spain, though we imagine it sounded way cooler in Italian or perhaps Spanish.