The tourist company Jadran dd from Crikvenica, which owns 8 hotels, 2 auto-camps and a tourist resort on the Crikvenica Riviera, has started work on the renovation of the Esplanade Hotel in Crikvenica.The investment worth over 35 million kuna, for which a building permit has already been secured, envisages a complete reconstruction of the hotel, ie the old and new part of the building. After the renovation, Hotel Esplanade will have 38 accommodation units and additional facilities such as wellness, outdoor pool and conference hall, and will be positioned as a family holiday hotel of high category 4+ stars, with a highly individualized service for guests of higher purchasing power.”We are extremely glad that with this reconstruction we will return the old shine to the Adriatic pearl. A hotel with a long tradition located in an exclusive location will be an indicator of the highest standards that we in the Adriatic are ready to offer to the most demanding guests. According to our projections, the hotel will operate for a minimum of eight months a year, and we will attract guests with additional facilities such as wellness, which will enrich the offer of the destination itself. The strategic business plan envisages that the Esplanade Hotel will be the best hotel in the group, and with its size of accommodation units and equipment, it will meet the requirements for 5 stars. However, at the moment we are focused on stabilizing the 4-star market, and after further investments in raising the category, and thus raising the entire destination, we will consider the option of raising the Esplanade to 5 stars.” said Dino Manestar, President of the Management Board of Jadran ddThe reconstruction envisages the demolition of the connecting part between the old and the new part of the building, the laundry room, auxiliary spaces with an open terrace, the canopy in front of the south entrance and the restaurant and the construction of a new connecting part between the two parts. The arrangement of the old part of the hotel damaged in the fire is planned in the existing dimensions, with the addition of a fire escape and an elevator. Above the existing kitchen, an extension of the space is planned wellness which will connect the reception area with the outdoor pool area to be built on the existing terrace. Special attention will be paid to the interior design of the hotel with interior design that will also contain elements of Crikvenica’s history, from the Roman period to the present day. In addition, almost every room will be uniquely designed and decorated in accordance with the modern design in the new part of the hotel.Hotel Esplanade is located on the central part of the Crikvenica promenade, and with its historical heritage and business development potential represents a significant challenge in raising the quality of business, not only Jadran dd, but also Crikvenica as a destination as a whole. The old part of the hotel was built in 1929, and the new part was added in 1960. At the beginning of 2011, the hotel caught fire, after which a new part of the hotel with 64 rooms was put into operation, while the old part of the hotel remained out of order. Hotel Esplanade has so far been categorized as a three-star hotel, but due to the dilapidation of the building, it was threatened by a decline in categorization, which is the main reason for launching the investment a year before the deadline set by Jadran’s Strategic Business Plan.